October 8, 2008
- Vanderbilt and Marketing for Attorneys, Part III
In the third and final installment of the series, this post examines the example of Vanderbilt University's recruiting efforts as they relate to marketing for attorneys. While attracting new work and new clients is a key element of marketing for attorneys, another important element is attracting talented lawyers to a law firm. The Vanderbilt View article that I reference in my two previous posts notes that the younger generation is especially receptive to new media and comfortable with using it. Thus, the Vanderbilt admissions department is using new media to attract candidates who will be a good fit with the school. For example, admissions officials sometimes respond to questions on the College Confidential website. (…)
October 7, 2008
- Vanderbilt and Marketing for Law Firms, Part II
As mentioned in my last post, those in the marketing for law firms field can learn from the example of Vanderbilt University (whose football team is now ranked # 13 in the AP poll). As profiled in the Vanderbilt View article that I referenced, Vandy has jumped effectively into the world of social media. The recent emphasis has been on using online video. In the past, Vanderbilt would wait for the networks to call about interviews and video content. In today's Web 2.0 world, however, Vandy is producing its own video clips and publishing them through iTunes, the Vanderbilt Web site, and on such sites as YouTube. (…)
