January 3, 2009
- Social Media Marketing for Lawyers: 2009 Predictions
My belated 2009 social media/new media predictions on marketing for lawyers, law firms, and attorneys:
Business and/or law-related social networking sites such as LinkedIn, LegallyMinded, Legal OnRamp, and at least one new site will grow in importance for client development among lawyers
Law firms will gradually become less skeptical of blogs, and blogging will catch on among more and more attorneys
In light of the state of the economy and fears about a "recession," law firm marketing directors and marketing committees will increasingly turn to social media and new media
Use of video on law firm websites will still be sparse, but some lawyers will begin to appreciate and harness the power of video for purposes of SEO and effective communication
A small segment of lawyers will start posting more videos on YouTube and other video-sharing sites
Use of Twitter among lawyers will grow relatively slowly, due to the perception and reality that lawyers are very busy
Few lawyers will use "article marketing" or content marketing (through content sharing sites) in their client development efforts
Social bookmarking will not yet catch on among lawyers
Podcasting will not yet become widespread among lawyers
An increasing number of lawyers will start to view Facebook not solely as a social tool, but also as a business toolLawyers and the legal community are historically slow in adopting new technologies and social media strategies. However, lawyers generally seem to become ardent adopters of certain technologies (e.g., Blackberries and other mobile devices) once their clients and the business community have adopted them. During 2009, attorneys will make the social media advances described above (I think!). (…)
December 5, 2008
- Internet Marketing for Attorneys - Speed Counts, Part 2
As addressed in my previous post, Internet marketing for attorneys and lawyers demands speed. Working with speed provides momentum, allows for testing and "failing fast," and allows one to keep up with the tidal wave of social media and new media that is affecting lawyers with dizzying rapidity. (…)
December 3, 2008
- Internet Marketing for Attorneys Requires Speed
Speed is one of the keys to Internet marketing for attorneys and lawyers. In the first issue of Stompernet's The Net Effect, Brad Fallon writes about the importance of quick implementation. He emphasizes that small businesses have a strategic advantage through their ability to move quickly and decisively. In addition, he mentions that businesses can increase their speed through various means that include outsourcing, technology, and hiring free interns. (…)
November 25, 2008
- Internet Marketing for Attorneys an Ethics Quagmire?
Internet marketing for attorneys and lawyers is viewed by many lawyers with a high level of suspicion due to concerns about potential ethics violations. When I moderated a panel at the Utah Bar Fall Forum last week about blogging, social media and new media for lawyers, I was struck by how worried many attendees seemed to be about somehow committing an ethics breach and getting in trouble. Rather than being open to the new possibilities opened up by social networking and social media, many attendees were afraid that they or their colleagues would run afoul of the Utah Rules of Professional Conduct or of the ethical rules in another state. (…)
