January 14, 2011
- Lawyers and Social Media: 2011 Predictions
Here are my belated "lawyers and social media" predictions for 2011 (recognizing that I have the advantage of writing this almost two weeks into 2011):
As is currently occurring in my law firm, more and more law firms will move their e-mail and document management systems to the cloud
For law firms that have embraced social media, use of blogging, Facebook, and Twitter will remain robust
However, law firms embracing social media will gradually shift their emphasis toward online video
Specifically, law firms embracing social media will start to focus on YouTube, since YouTube could become the world's number 1 search engine during 2011
Law firms embracing social media will begin the process of determining how they can create more online video content
At least some limited components of social media will become more common in the mainstream marketing efforts of lawyers and law firmsPlease leave your comments below on whether you agree with my predictions about attorneys and social media.
August 30, 2010
- Lawyers and Online Reputation Management
Do lawyers need to manage their online reputation? According to an ABA article, a reputation expert opined at the recent ABA Annual Meeting that good work is not enough if a lawyer's positive achievements don't show up among the top results in a Google search of the lawyer's name. The article reports on a panel discussion that noted how a negative result in a Google search for a particular lawyer will reduce the probability that a client will contact that lawyer. The problem, however, is that many lawyers may not be aware that they are losing business opportunities due to negative online search results. The panel concluded that carefully managing one's reputation online as a lawyer has become essential. (…)
December 31, 2009
- Social Media Marketing for Lawyers: 2010 Predictions
Due to popular demand, here are my social media/new media predictions for 2010 on marketing for lawyers and law firms:
Smartphones and the mobile web will become more important for law firms and lawyers
Law firms will increasingly optimize their websites to be more functional with iPhones and other smartphones
In increasing numbers, law firms and lawyers will switch to the iPhone
Some progressive law firms will create their own iPhone apps and other apps
In increasing numbers, law firms will create their own Facebook pages
Twitter usage among lawyers will increase
An increasing number of progressive law firms will launch their own podcasts
An increasing number of progressive law firms will create their own YouTube channels
Law firm marketing directors and marketing committees will seeks ways to educate their lawyers on implementation of social mediaPlease share your feedback below on my social media predictions, along with your own predictions. (…)
