new media marketing for attorneys

Internet Marketing for Attorneys an Ethics Quagmire?
Internet marketing for attorneys and lawyers is viewed by many lawyers with a high level of suspicion due to concerns about potential ethics violations. When I moderated a panel at the Utah Bar Fall Forum last week about blogging, social media and new media for lawyers, I was struck by how worried many attendees seemed to be about somehow committing an ethics breach and getting in trouble. Rather than being open to the new possibilities opened up by social networking and social media, many attendees were afraid that they or their colleagues would run afoul of the Utah Rules of Professional Conduct or of the ethical rules in another state. (…)

With the "Party" Over, Marketing for Attorneys Is Crucial
In an Am law Daily interview posted on November 10, 2008, legal futurist Richard Susskind of the UK makes the bold statement (which has significant ramifications in the world of marketing for attorneys) that the "party is now over" for prospering lawyers. In his new book, The End of Lawyers?, Susskind argues that the legal profession is about to undergo a significant transformation where lawyers become less prominent in our society due to commoditization and technology. (…)

Should "Retweeting" Be One of Your Marketing Tools?
Attorneys who use Twitter as part of their marketing strategy should consider "retweeting" when it makes sense. In an excellent post from earlier this year (http://bloggingbits.com/the-art-and-science-of-retweeting-for-twitteraholics/), AJ Vaynerchuk describes the mechanics and strategy of retweeting. To "retweet," you re-post to your own followers a tweet (or post) that was broadcast by someone else. This is usually done by taking a tweet, clicking "reply" to that post (which will start a new post that begins with "@" the name of the original poster), typing "Retweet" or "RT" before or after the name of the original poster, copying the original post into the retweet, and providing some commentary on the original tweet. (…)

Is Marketing for Attorneys through Blogging Still Viable?
An October 20, 2008 article in Wired.com (http://www.wired.com/entertainment/theweb/magazine/16-11/st_essay) suggests indirectly that marketing for attorneys should no longer include blogging in its mix. Entitled "Twitter, Flickr, Facebook Make Blogs Look So 2004," the article suggests that one should no longer write or start a blog. According to the article, the blogosphere is flooded with mediocre content, and blogs supposedly have a tough time gaining followers. Thus, Jason Calacanis, who apparently made millions in blogging, recently decided to stop blogging because the medium had become too impersonal and too large. (…)

Doing "Good Work" Isn't a Form of Marketing for Attorneys
Many lawyers think that simply doing "good work" constitutes marketing for attorneys. In today's marketplace, that philosophy isn't enough. Doing "good work" for clients is simply a baseline that does not generally differentiate an attorney in his or her marketplace. There are lots of lawyers who produce excellent work product. While doing good work can provide referrals and some word-of-mouth business, it is not a form of marketing for law firms. (…)

The Internet Marketing for Attorneys Mindset
Whether it's Internet marketing for attorneys or more traditional marketing for attorneys, there is a mindset that one needs to have. (…)

New Media Marketing for Attorneys through Blogging, Part II
New media marketing for attorneys should focus on blogs as a core principle because blogs allow for quick, easy and effective content creation. In new media marketing for attorneys and general internet marketing for attorneys, content creation is key. Unlike with a regular static website, where a creator of content would generally need some knowledge of html or a program that would allow for updating of a website without the use of html, creation of content through a blog is extremely fast. With Wordpress, for example, a blogger simply logs into the blog, clicks "New Post," types in an entry, and presses "Publish." It's that easy. Search engines love sites that are updated with regularity, and blogging is an easy way to consistently update a website. (…)