April 22, 2009
- "Green" New Media Marketing for Lawyers
In honor of Earth Day 2009, here are just a few of the "green" aspects to marketing for lawyers through new media, social media, and the Internet:
Communicating with clients and potential clients through RSS, rather than through the print media and through sacrificing trees;
Communicating with clients and potential clients through Twitter and other micro-blogging services (again, rather than cutting down trees);
Conducting seminars via webcast, webinar, videocast, and telephone, thus avoiding travel via car and airplane;
Working from a home office via the Internet (again avoiding travel by car);
Communicating via podcasts, rather than physical meetings;
Communicating through video sharing sites, rather than the phonebook; and
Networking through social networking sites like LinkedIn, Legal OnRamp, Facebook, etc. (…)
January 3, 2009
- Social Media Marketing for Lawyers: 2009 Predictions
My belated 2009 social media/new media predictions on marketing for lawyers, law firms, and attorneys:
Business and/or law-related social networking sites such as LinkedIn, LegallyMinded, Legal OnRamp, and at least one new site will grow in importance for client development among lawyers
Law firms will gradually become less skeptical of blogs, and blogging will catch on among more and more attorneys
In light of the state of the economy and fears about a "recession," law firm marketing directors and marketing committees will increasingly turn to social media and new media
Use of video on law firm websites will still be sparse, but some lawyers will begin to appreciate and harness the power of video for purposes of SEO and effective communication
A small segment of lawyers will start posting more videos on YouTube and other video-sharing sites
Use of Twitter among lawyers will grow relatively slowly, due to the perception and reality that lawyers are very busy
Few lawyers will use "article marketing" or content marketing (through content sharing sites) in their client development efforts
Social bookmarking will not yet catch on among lawyers
Podcasting will not yet become widespread among lawyers
An increasing number of lawyers will start to view Facebook not solely as a social tool, but also as a business toolLawyers and the legal community are historically slow in adopting new technologies and social media strategies. However, lawyers generally seem to become ardent adopters of certain technologies (e.g., Blackberries and other mobile devices) once their clients and the business community have adopted them. During 2009, attorneys will make the social media advances described above (I think!). (…)
