August 30, 2008
- Facebook Pages as Marketing for Attorneys?
Facebook has become dominant in the area of social networking, but does it have a role in marketing for attorneys? While Facebook profiles are generally limited (in theory) to individuals, Facebook "pages" are intended for businesses and can be used by law firms. In fact, some law firms have already set up pages on Facebook. One such law firm is New York City-based Curtis, Mallet-Prevost, Colt & Mosle. As of today when I looked, Curtis Mallet had 90 "fans" on its Facebook page. Curtis Mallet's Facebook page appears to focus on recruiting of attorneys, showing the summer associate class, interview schedules at law schools, information on diversity, awards and rankings, and assessments from former summer associates. (…)
