September 16, 2008
- Marketing for Law Firms and the Future of Web 2.0
The ABAJournal.com has shown its commitment to Web 2.0 as a model for those engaged in marketing for law firms. I was pleasantly surprised to receive today an e-mail from that publication asking whether I was too busy to go to the actual website itself. The e-mail provided me the option of subscribing via e-mail, RSS, Twitter feed, mobile edition, iPhone application, or Facebook page. I was able to subscribe on my own terms in the way I wanted, and I chose to subscribe via RSS. (…)
- Web 2.0 Opportunities in Marketing for Attorneys?
Should marketing for attorneys include a Web 2.0 strategy? According to a nationwide survey of 850 U.S. (…)
September 14, 2008
- Law Firm Websites and Marketing for Attorneys
How do law firm websites affect marketing for attorneys? A recent Am Law Daily article notes that many law firm websites lag behind corporate websites in terms of savvy and effectiveness. The article profiles the Winson-Salem law firm of Womble Carlyle Sandridge & Rice. Womble Carlyle's site contains blogs and podcasts, and the firm apparently has approximatley 50 attorneys who blog. The firm also has an Internet marketing manager, even though most law firms ignore the subject of Internet marketing for attorneys. (…)
September 13, 2008
- Marketing for Attorneys and "Family-Friendly" Law Firms
One aspect of marketing for attorneys involves recruiting talented lawyers to the law firm. This past week, the Yale Law Women (the "YLW") organization announced its 2008 "Top Ten Family Friendly Firms List." In alphabetical order, the top ten listed were: Arnold & Porter (D.C.), Covington & Burling (D.C.), Dorsey & Whitney (Minneapolis), Debevoise & Plimpton (N.Y.), Gibson Dunn (L.A.), Kirkland & Ellis (Chicago), Kramer Levin (N.Y.), Mintz Levin (Boston), Perkins Coie (Seattle) and WilmerHale (Boston). (…)
September 11, 2008
- Marketing for Attorneys using StomperNet, Part 2
In a recent post about the benefits of StomperNet in the marketing for attorneys space, I recommended the new Stompernet trade journal, The Net Effect. One can receive the first issue free, along with a free DVD of training, as well as an SEO course all for the price of shipping and handling ($9.95). Of course, the idea is for subscribers to become addicted to the trade journal and the monthly DVD (which together cost in the neighborhood of $59 per month). (…)
- Use of Video in Marketing for Attorneys
Many law firms have been slow to incorporate video into their websites. While some law firms use simple flash technology on their opening page, it is rare to see actual video footage - whether in the form of a screen capture video or in the form of a video of the firm's attorneys. Why couldn't a law firm website include, as part of its bios, a video of each attorney describing his or her practice? Why couldn't a law firm include video footage of one or more of its attorneys teaching a continuing legal education course or participating in a panel discussion? (…)
September 9, 2008
- Lawyers on Twitter, the New iPod, and Marketing for Attorneys
In a September 9, 2008 article that is of interest in the marketing for attorneys world, Adrian Lurssen at JD Supra listed the 145/180 lawyers and legal professionals he follows on Twitter. Although I was not included in the initial list of 145, I am included in the subsequent list of 180 lawyers/legal professionals he follows: http://tinyurl.com/6oogwr. (…)
September 8, 2008
- Internet Marketing for Attorneys and Google's 10th Birthday
The 10th birthday of Google is significant in the marketing for attorneys and internet marketing for attorneys realm. Google was founded by Larry Page and Sergey Brin on September 7, 1998. Approximately 10 years later, Google has a market value of well over $100 billion and has almost 20,000 employees, according to a September 9, 2008 article in CNN.com. (…)
September 7, 2008
- Facebook Groups as Marketing for Attorneys?
I now address whether Facebook groups can be used in marketing for attorneys. In a previous post, I talked about Curtis Mallet's Facebook page and its implications in marketing for attorneys and internet marketing for attorneys. While a Facebook page can be accessed by anyone on the Internet (regardless of whether he/she is a Facebook member), Facebook groups can generally only be accessed by those who are members of Facebook. Thus, while Facebook pages (which are generally for businesses or celebrities) have search engine optimization (SEO) implications for anyone searching on the Web, Facebook groups are usually limited to searches within Facebook. (…)
September 5, 2008
- Marketing for Attorneys using Web 2.0?
Have the fields of marketing for attorneys and internet marketing for attorneys embraced Web 2.0 methods? According to a report in the ABA Journal Law News Now, most lawyers have been slow to adopt Web 2.0 in their practices: http://tinyurl.com/5fwgrv. (…)
September 4, 2008
- Marketing for Attorneys using StomperNet?
If you're serious about marketing for attorneys or internet marketing for attorneys, I recommend that you click on the following link: http://www.stompernetnow.com/. The renowned Search Engine Optimization (SEO) experts at StomperNet finally released this evening their new SEO course and allowed sign ups for their new magazine, Net Effect Journal. I'm not currently an affiliate of StomperNet and will receive no compensation if you purchase, but I suggest you at least watch the video on the site. (…)
August 30, 2008
- Facebook Pages as Marketing for Attorneys?
Facebook has become dominant in the area of social networking, but does it have a role in marketing for attorneys? While Facebook profiles are generally limited (in theory) to individuals, Facebook "pages" are intended for businesses and can be used by law firms. In fact, some law firms have already set up pages on Facebook. One such law firm is New York City-based Curtis, Mallet-Prevost, Colt & Mosle. As of today when I looked, Curtis Mallet had 90 "fans" on its Facebook page. Curtis Mallet's Facebook page appears to focus on recruiting of attorneys, showing the summer associate class, interview schedules at law schools, information on diversity, awards and rankings, and assessments from former summer associates. (…)
August 28, 2008
- Harvard Courses and Marketing for Attorneys
The Harvard Alumni Association announced today that it is again offering Michael Sandel's course entitled "Justice" to alumni around the world via both streaming video over the Internet and via podcast. Thus, Harvard alumni can "take" the course via virtual means. In addition, alumni can interact with other alumni on the course blog and can participate in "online office hours" with Professor Sandel. Last year, over 4000 Harvard alumni participated in the course via podcast or streaming video. (…)
August 25, 2008
- Marketing for Attorneys and Barack Obama, Part II
In a previous post, I wrote about the Obama campaign's plan to individually notify his supporters of his vice presidential running mate via e-mail. Obama ultimately used a text message to alert his supporters that he had chosen Joe Biden to run with him. Although CNN apparently beat the Obama campaign to the punch by first revealing the identity of Obama's vice presidential nominee, a senior advisor to Obama has stated his belief that most of Obama's supporters first learned via a text message about the selection of Biden. (…)
August 24, 2008
- Marketing for Attorneys and Keyword Research, Part II
Although Wordtracker's free keyword search tool is helpful and provides a good start in marketing for attorneys, I recommend - if it makes sense within your budget - upgrading to the paid Wordtracker service. (…)
August 22, 2008
- Marketing for Attorneys and Keyword Research
As mentioned in my last post, marketing for attorneys on the Internet should begin with keyword research. Any law firm should base its website, and specific website pages, on carefully targeted keywords. Those keywords should relate to the lawyers' specific area or areas of practice. However, the terms for which corporations or individuals are searching may not always correspond with the terms on which a law firm may be focusing. Thus, attorneys and law firms need a tool or tools to discover the actual terms or keywords for which potential clients are searching in large numbers. (…)
August 19, 2008
- Focus Shift to Marketing for Attorneys
As you can see, the focus of this blog has shifted from billable hours/alternative billing/lawyer burnout/lawyer well-being to marketing for attorneys. (…)
