April 22, 2009
- "Green" New Media Marketing for Lawyers
In honor of Earth Day 2009, here are just a few of the "green" aspects to marketing for lawyers through new media, social media, and the Internet:
Communicating with clients and potential clients through RSS, rather than through the print media and through sacrificing trees;
Communicating with clients and potential clients through Twitter and other micro-blogging services (again, rather than cutting down trees);
Conducting seminars via webcast, webinar, videocast, and telephone, thus avoiding travel via car and airplane;
Working from a home office via the Internet (again avoiding travel by car);
Communicating via podcasts, rather than physical meetings;
Communicating through video sharing sites, rather than the phonebook; and
Networking through social networking sites like LinkedIn, Legal OnRamp, Facebook, etc. (…)
October 2, 2008
- Marketing for Attorneys and LinkedIn
Social networking is playing a larger and larger role in the world of marketing for attorneys. A September 22, 2008 article in the Wisconsin Law Journal explores how attorneys in Wisconsin are using LinkedIn in their marketing and client development efforts. The article profiles the Milwaukee law firm of Davis & Kuelthau s.c., where approximately 70% of the lawyers have joined LinkedIn. One of the partners at that firm asked two clients to connect with him on LinkedIn, with the result that they did so and sent him two new matters. (…)
