March 18, 2009
- Should Twitter Become A Standard Tool Among Lawyers ?
Lawyers and law firms should consider making Twitter one of the standard tools of the profession. Is Twitter mainstream among non-lawyers? Although Twitter has a long way to go to catch up to Facebook, Twitter is being used more and more by non-lawyers and in popular culture. Doctors are tweeting from the operation room, jurors are tweeting, and celebrities are becoming more active on Twitter. An NBA player recently tweeted during halftime of an NBA game, revealing to his followers what his coach had told the team, and vowing that he needed to play harder during the second half of the game. Although the player was subsequently reprimanded for his in-game tweet, Twitter is increasingly becoming part of the popular consciousness. (…)
January 10, 2009
- Lawyer Marketing Should Involve "Critical Thinking Time"
As part of your lawyer and law firm marketing, do you make room for "critical thinking time?" One of my mentors, Alex Mandossian, highly recommends that all marketers engage in "critical thinking time" on a weekly basis. Critical thinking time involves taking an hour or half hour to be alone and simply think and strategize about a certain aspect or aspects of one's business. (…)
