January 14, 2011
- Lawyers and Social Media: 2011 Predictions
Here are my belated "lawyers and social media" predictions for 2011 (recognizing that I have the advantage of writing this almost two weeks into 2011):
As is currently occurring in my law firm, more and more law firms will move their e-mail and document management systems to the cloud
For law firms that have embraced social media, use of blogging, Facebook, and Twitter will remain robust
However, law firms embracing social media will gradually shift their emphasis toward online video
Specifically, law firms embracing social media will start to focus on YouTube, since YouTube could become the world's number 1 search engine during 2011
Law firms embracing social media will begin the process of determining how they can create more online video content
At least some limited components of social media will become more common in the mainstream marketing efforts of lawyers and law firmsPlease leave your comments below on whether you agree with my predictions about attorneys and social media.
