December 31, 2009
- Social Media Marketing for Lawyers: 2010 Predictions
Due to popular demand, here are my social media/new media predictions for 2010 on marketing for lawyers and law firms:
Smartphones and the mobile web will become more important for law firms and lawyers
Law firms will increasingly optimize their websites to be more functional with iPhones and other smartphones
In increasing numbers, law firms and lawyers will switch to the iPhone
Some progressive law firms will create their own iPhone apps and other apps
In increasing numbers, law firms will create their own Facebook pages
Twitter usage among lawyers will increase
An increasing number of progressive law firms will launch their own podcasts
An increasing number of progressive law firms will create their own YouTube channels
Law firm marketing directors and marketing committees will seeks ways to educate their lawyers on implementation of social mediaPlease share your feedback below on my social media predictions, along with your own predictions. (…)
March 5, 2009
- Lawyers Should Consider Producing Their Own iPhone Apps
"Applications" on iPhones and in the iTunes store are growing in importance and popularity, and lawyers should carefully consider the implications for marketing and content distribution. In a March 4, 2009 article, The National Law Journal noted that more and more lawyers and law firms are embracing the iPhone. The article conceded that the BlackBerry is still the PDA of choice for many lawyers, but that iPhone usage among attorneys is growing. For example, according to the article, more than half of Chapman and Cutler's lawyers now use iPhones. The article states that some other law firms boasting significant iPhone usage are Howrey and Sonnenschein Nath & Rosenthal. (…)
February 27, 2009
- Should All Lawyers Be Using The iPhone?
Lawyers generally seem less "sold" on the the iPhone than the rest of the population. The iPhone has been called the most popular phone not only in the U.S., but in the world. Yet from my unscientific observation, lawyers have been relatively slow to adopt the iPhone; some would say that attorneys and iPhones are not a good match. The reluctance among lawyers to adopt the iPhone may stem from the trend among lawyers to lag behind in implementing technology that is new or on the cutting edge. (…)
