January 10, 2009
- Lawyer Marketing Should Involve "Critical Thinking Time"
As part of your lawyer and law firm marketing, do you make room for "critical thinking time?" One of my mentors, Alex Mandossian, highly recommends that all marketers engage in "critical thinking time" on a weekly basis. Critical thinking time involves taking an hour or half hour to be alone and simply think and strategize about a certain aspect or aspects of one's business. (…)
August 28, 2008
- Harvard Courses and Marketing for Attorneys
The Harvard Alumni Association announced today that it is again offering Michael Sandel's course entitled "Justice" to alumni around the world via both streaming video over the Internet and via podcast. Thus, Harvard alumni can "take" the course via virtual means. In addition, alumni can interact with other alumni on the course blog and can participate in "online office hours" with Professor Sandel. Last year, over 4000 Harvard alumni participated in the course via podcast or streaming video. (…)
August 24, 2008
- Marketing for Attorneys and Keyword Research, Part II
Although Wordtracker's free keyword search tool is helpful and provides a good start in marketing for attorneys, I recommend - if it makes sense within your budget - upgrading to the paid Wordtracker service. (…)
August 22, 2008
- Marketing for Attorneys and Keyword Research
As mentioned in my last post, marketing for attorneys on the Internet should begin with keyword research. Any law firm should base its website, and specific website pages, on carefully targeted keywords. Those keywords should relate to the lawyers' specific area or areas of practice. However, the terms for which corporations or individuals are searching may not always correspond with the terms on which a law firm may be focusing. Thus, attorneys and law firms need a tool or tools to discover the actual terms or keywords for which potential clients are searching in large numbers. (…)
August 12, 2008
- Barack Obama an Example for Law Firm Marketing?
It was reported today that Barack Obama's campaign manager sent e-mails to supporters offering them the chance to be the first to know who Obama will choose as his vice presidential running mate. Obama's strategy of opening up a dialogue with his supporters and potential supporters almost rises to the level of web 2.0 - even if it is based upon the "old" technology of e-mails. It seems clear that Obama is trying to expand his "list" of e-mail addresses and contacts. In fact, Obama's e-mail to his supporters goes so far as to ask them to forward the e-mail to co-workers, family and friends - similar to the "tell a friend" script concept espoused by such marketers as my colleague, Alex Mandossian. (…)
