October 1, 2009
- Self-Imposed Legal Marketing
Would legal marketing be easier if you were contractually obligated - to yourself - to do so? How effective would your client development efforts be if you would be required to pay cash if you failed to meet your marketing goals? One of the biggest obstacles to legal marketing is is the time commitment it requires. Attorneys are generally busy, due to billable hours, case demands, transactional demands, and other obligations. The result is that many lawyers fail to engage in any meaningful business development. Yet neglecting this aspect of practicing law usually creates problems down the road. As one marketer has emphasized, engaging in marketing activity every day is crucial - especially when one is busy. So what is the solution for busy lawyers? (…)
