law firm marketing

Lawyer Marketing Should Involve "Critical Thinking Time"
As part of your lawyer and law firm marketing, do you make room for "critical thinking time?" One of my mentors, Alex Mandossian, highly recommends that all marketers engage in "critical thinking time" on a weekly basis. Critical thinking time involves taking an hour or half hour to be alone and simply think and strategize about a certain aspect or aspects of one's business. (…)

Facebook Pages as Marketing for Attorneys?
Facebook has become dominant in the area of social networking, but does it have a role in marketing for attorneys? While Facebook profiles are generally limited (in theory) to individuals, Facebook "pages" are intended for businesses and can be used by law firms. In fact, some law firms have already set up pages on Facebook. One such law firm is New York City-based Curtis, Mallet-Prevost, Colt & Mosle. As of today when I looked, Curtis Mallet had 90 "fans" on its Facebook page. Curtis Mallet's Facebook page appears to focus on recruiting of attorneys, showing the summer associate class, interview schedules at law schools, information on diversity, awards and rankings, and assessments from former summer associates. (…)

Marketing for Attorneys and Barack Obama, Part II
In a previous post, I wrote about the Obama campaign's plan to individually notify his supporters of his vice presidential running mate via e-mail. Obama ultimately used a text message to alert his supporters that he had chosen Joe Biden to run with him. Although CNN apparently beat the Obama campaign to the punch by first revealing the identity of Obama's vice presidential nominee, a senior advisor to Obama has stated his belief that most of Obama's supporters first learned via a text message about the selection of Biden. (…)

Marketing for Attorneys and Keyword Research, Part II
Although Wordtracker's free keyword search tool is helpful and provides a good start in marketing for attorneys, I recommend - if it makes sense within your budget - upgrading to the paid Wordtracker service. (…)

Marketing for Attorneys and Keyword Research
As mentioned in my last post, marketing for attorneys on the Internet should begin with keyword research. Any law firm should base its website, and specific website pages, on carefully targeted keywords. Those keywords should relate to the lawyers' specific area or areas of practice. However, the terms for which corporations or individuals are searching may not always correspond with the terms on which a law firm may be focusing. Thus, attorneys and law firms need a tool or tools to discover the actual terms or keywords for which potential clients are searching in large numbers. (…)

Focus Shift to Marketing for Attorneys
As you can see, the focus of this blog has shifted from billable hours/alternative billing/lawyer burnout/lawyer well-being to marketing for attorneys. (…)

Barack Obama an Example for Law Firm Marketing?
It was reported today that Barack Obama's campaign manager sent e-mails to supporters offering them the chance to be the first to know who Obama will choose as his vice presidential running mate. Obama's strategy of opening up a dialogue with his supporters and potential supporters almost rises to the level of web 2.0 - even if it is based upon the "old" technology of e-mails. It seems clear that Obama is trying to expand his "list" of e-mail addresses and contacts. In fact, Obama's e-mail to his supporters goes so far as to ask them to forward the e-mail to co-workers, family and friends - similar to the "tell a friend" script concept espoused by such marketers as my colleague, Alex Mandossian. (…)