March 5, 2009
- Lawyers Should Consider Producing Their Own iPhone Apps
"Applications" on iPhones and in the iTunes store are growing in importance and popularity, and lawyers should carefully consider the implications for marketing and content distribution. In a March 4, 2009 article, The National Law Journal noted that more and more lawyers and law firms are embracing the iPhone. The article conceded that the BlackBerry is still the PDA of choice for many lawyers, but that iPhone usage among attorneys is growing. For example, according to the article, more than half of Chapman and Cutler's lawyers now use iPhones. The article states that some other law firms boasting significant iPhone usage are Howrey and Sonnenschein Nath & Rosenthal. (…)
October 7, 2008
- Vanderbilt and Marketing for Law Firms, Part II
As mentioned in my last post, those in the marketing for law firms field can learn from the example of Vanderbilt University (whose football team is now ranked # 13 in the AP poll). As profiled in the Vanderbilt View article that I referenced, Vandy has jumped effectively into the world of social media. The recent emphasis has been on using online video. In the past, Vanderbilt would wait for the networks to call about interviews and video content. In today's Web 2.0 world, however, Vandy is producing its own video clips and publishing them through iTunes, the Vanderbilt Web site, and on such sites as YouTube. (…)
