August 24, 2008
- Marketing for Attorneys and Keyword Research, Part II
Although Wordtracker's free keyword search tool is helpful and provides a good start in marketing for attorneys, I recommend - if it makes sense within your budget - upgrading to the paid Wordtracker service. (…)
August 19, 2008
- Focus Shift to Marketing for Attorneys
As you can see, the focus of this blog has shifted from billable hours/alternative billing/lawyer burnout/lawyer well-being to marketing for attorneys. (…)
August 12, 2008
- Barack Obama an Example for Law Firm Marketing?
It was reported today that Barack Obama's campaign manager sent e-mails to supporters offering them the chance to be the first to know who Obama will choose as his vice presidential running mate. Obama's strategy of opening up a dialogue with his supporters and potential supporters almost rises to the level of web 2.0 - even if it is based upon the "old" technology of e-mails. It seems clear that Obama is trying to expand his "list" of e-mail addresses and contacts. In fact, Obama's e-mail to his supporters goes so far as to ask them to forward the e-mail to co-workers, family and friends - similar to the "tell a friend" script concept espoused by such marketers as my colleague, Alex Mandossian. (…)
May 19, 2008
- Facebook for Lawyers
On May 13, 2008, I interviewed Mari Smith in a Utah Bar-sponsored teleseminar about how lawyers can use Facebook as a client development tool; Mari is one of the leading experts on the use of Facebook for marketing and business purposes. If you're not already a Facebook user, I recommend that you add Facebook (www.facebook.com/profile.php) to your legal marketing mix. In the world of social networking and web 2.0, becoming an active Facebook user is becoming more and more important.
May 17, 2008
- Blogging Teleseminar
On Tuesday, May 20, 2008 at 1 pm EDT, I will be moderating a teleseminar/webcast with ALI-ABA entitled "Blogging as Client Development: Effective and Ethical." My two interviewees are superstars in the area of attorney blogging: Denise Howell (bgbg.blogspot.com/); and Greg Siskind (blogs.ilw.com/gregsiskind/). Of course, ALI-ABA is providing 1 hour of continuing legal education ethics credit for the teleseminar/webcast. (…)
March 29, 2008
- Comments On Blogs
One of the best ways to attract more visitors to the website for your legal practice is to have more in-bound links from other websites. If another website contains a link to your website, the search engines will view your website as more authoritative and popular. When a website that is highly ranked for searches in the area you're trying to emphasize links to your site, search engines will give you even more credit. (…)
