December 28, 2008
- Internet Marketing for Attorneys through Jaiku and Plurk
One of the cornerstones of Internet marketing for attorneys and lawyers should be micro-blogging. The current leader among micro-blogging services is Twitter. If you are not yet on Twitter, I recommend that you set up an account as soon as possible. (…)
December 5, 2008
- Internet Marketing for Attorneys - Speed Counts, Part 2
As addressed in my previous post, Internet marketing for attorneys and lawyers demands speed. Working with speed provides momentum, allows for testing and "failing fast," and allows one to keep up with the tidal wave of social media and new media that is affecting lawyers with dizzying rapidity. (…)
December 3, 2008
- Internet Marketing for Attorneys Requires Speed
Speed is one of the keys to Internet marketing for attorneys and lawyers. In the first issue of Stompernet's The Net Effect, Brad Fallon writes about the importance of quick implementation. He emphasizes that small businesses have a strategic advantage through their ability to move quickly and decisively. In addition, he mentions that businesses can increase their speed through various means that include outsourcing, technology, and hiring free interns. (…)
November 25, 2008
- Internet Marketing for Attorneys an Ethics Quagmire?
Internet marketing for attorneys and lawyers is viewed by many lawyers with a high level of suspicion due to concerns about potential ethics violations. When I moderated a panel at the Utah Bar Fall Forum last week about blogging, social media and new media for lawyers, I was struck by how worried many attendees seemed to be about somehow committing an ethics breach and getting in trouble. Rather than being open to the new possibilities opened up by social networking and social media, many attendees were afraid that they or their colleagues would run afoul of the Utah Rules of Professional Conduct or of the ethical rules in another state. (…)
November 13, 2008
- With the "Party" Over, Marketing for Attorneys Is Crucial
In an Am law Daily interview posted on November 10, 2008, legal futurist Richard Susskind of the UK makes the bold statement (which has significant ramifications in the world of marketing for attorneys) that the "party is now over" for prospering lawyers. In his new book, The End of Lawyers?, Susskind argues that the legal profession is about to undergo a significant transformation where lawyers become less prominent in our society due to commoditization and technology. (…)
November 7, 2008
- Internet Marketing for Attorneys Begins with Tracking
In Internet marketing for attorneys and lawyers, tracking and testing are key. If you are not tracking and testing your results online, you are not taking full advantage of the power of the Internet. The same is true for social marketing and social networking for attorneys: tracking your efforts is the only way to know if they are having any effect. (…)
November 4, 2008
- Is "Syndication" a Viable Marketing Tool for Attorneys?
How does syndication qualify as a marketing tool for attorneys? When I think of syndication, I usually think of large organizations like the Associated Press or Reuters. According to the most recent podcast episode at Marketing Online Live, however, "syndication" has now become very viable for smaller entities (and, by implication, in internet marketing for attorneys). (…)
October 30, 2008
- Is Blogging a Dangerous Form of Marketing for Attorneys?
While an October 28, 2008 post in the Am Law Daily warns that blogging can have dangerous implications for job searches, there is an implication that it could also be dangerous as a form of marketing for attorneys. The post recounts the example of a spouse of a law student who listed in a blog the cities in which the couple was interested in living. The law student had interviewed at the law firm of Bryan Cave, but the spouse's blog failed to include the city where Bryan Cave is located as one of the cities in which the couple was interested. (…)
October 23, 2008
- Is Social Media or E-Mail a Better Marketing Tool?
Social media is still in its early stages as a marketing platform for law firms. According to a recent study performed by Ball State University and ExactTarget, as reported by Digital Response Media, e-mail is still more effective than social media in influencing purchases and buying behavior of those between the ages of 18 and 34. In addition, although teenagers are the heaviest users among all age groups using social networking, teenagers are more influenced by email marketing and direct mail than any other group. (…)
October 22, 2008
- Is Marketing for Attorneys through Blogging Still Viable?
An October 20, 2008 article in Wired.com (http://www.wired.com/entertainment/theweb/magazine/16-11/st_essay) suggests indirectly that marketing for attorneys should no longer include blogging in its mix. Entitled "Twitter, Flickr, Facebook Make Blogs Look So 2004," the article suggests that one should no longer write or start a blog. According to the article, the blogosphere is flooded with mediocre content, and blogs supposedly have a tough time gaining followers. Thus, Jason Calacanis, who apparently made millions in blogging, recently decided to stop blogging because the medium had become too impersonal and too large. (…)
October 19, 2008
- The Internet Marketing for Attorneys Mindset
Whether it's Internet marketing for attorneys or more traditional marketing for attorneys, there is a mindset that one needs to have. (…)
October 16, 2008
- Subscription-Based Internet Marketing for Attorneys
One of the keys to an effective internet marketing for attorneys campaign is to leverage the power of subscriptions. For example, with this "Marketing for Attorneys" blog, one can subscribe either through RSS or through e-mail. While almost all lawyers are comfortable and familiar with e-mail, most attorneys have no idea what "RSS" actually means. (…)
October 11, 2008
- New Media Marketing for Attorneys through Blogging, Part II
New media marketing for attorneys should focus on blogs as a core principle because blogs allow for quick, easy and effective content creation. In new media marketing for attorneys and general internet marketing for attorneys, content creation is key. Unlike with a regular static website, where a creator of content would generally need some knowledge of html or a program that would allow for updating of a website without the use of html, creation of content through a blog is extremely fast. With Wordpress, for example, a blogger simply logs into the blog, clicks "New Post," types in an entry, and presses "Publish." It's that easy. Search engines love sites that are updated with regularity, and blogging is an easy way to consistently update a website. (…)
October 8, 2008
- Vanderbilt and Marketing for Attorneys, Part III
In the third and final installment of the series, this post examines the example of Vanderbilt University's recruiting efforts as they relate to marketing for attorneys. While attracting new work and new clients is a key element of marketing for attorneys, another important element is attracting talented lawyers to a law firm. The Vanderbilt View article that I reference in my two previous posts notes that the younger generation is especially receptive to new media and comfortable with using it. Thus, the Vanderbilt admissions department is using new media to attract candidates who will be a good fit with the school. For example, admissions officials sometimes respond to questions on the College Confidential website. (…)
October 7, 2008
- Vanderbilt and Marketing for Law Firms, Part II
As mentioned in my last post, those in the marketing for law firms field can learn from the example of Vanderbilt University (whose football team is now ranked # 13 in the AP poll). As profiled in the Vanderbilt View article that I referenced, Vandy has jumped effectively into the world of social media. The recent emphasis has been on using online video. In the past, Vanderbilt would wait for the networks to call about interviews and video content. In today's Web 2.0 world, however, Vandy is producing its own video clips and publishing them through iTunes, the Vanderbilt Web site, and on such sites as YouTube. (…)
October 5, 2008
- Vanderbilt and Marketing for Law Firms, Part I
Is there a connection between Vanderbilt University and marketing for law firms? In addition to a stunning college football victory today over Auburn, Vanderbilt has been a pioneer in the use of social media. (My father teaches physics at Vandy, so I am biased in favor of Vandy football and basketball). A September 2008 article in Vanderbilt View (Vandy social media article) quotes Vandy's associate director of the Vanderbilt News Service and director of Web communications as noting that the concept of a "conversation" is key in social media, and that the old idea of just putting out news is outdated. Communication must be a two-way street, and there is an expectation that both sides will be able to share their viewpoints. (…)
October 4, 2008
- Marketing for Attorneys and Social Media Presence
Having a presence in social media has become a necessary component in marketing for attorneys. In a September 25, 2008 press release from Cone, the Boston-based strategy and communications agency provided the results of the 2008 Cone Business in Social Media Study and noted that 60 percent of those in the United States use social media. Of those 60 percent, 59% use social media Internet sites, and 25% use such sites more than one time per week. (…)
October 2, 2008
- Marketing for Attorneys and LinkedIn
Social networking is playing a larger and larger role in the world of marketing for attorneys. A September 22, 2008 article in the Wisconsin Law Journal explores how attorneys in Wisconsin are using LinkedIn in their marketing and client development efforts. The article profiles the Milwaukee law firm of Davis & Kuelthau s.c., where approximately 70% of the lawyers have joined LinkedIn. One of the partners at that firm asked two clients to connect with him on LinkedIn, with the result that they did so and sent him two new matters. (…)
October 1, 2008
- Marketing for Attorneys and the Death of Destination Websites
The marketing for attorneys world should take note of a September 30, 2008 TechCrunch article about whether opening up their portals will save and assist Yahoo and AOL. According to the article, AOL and Yahoo changed their home pages in September 2008 to include additional links to such outside services as social networks. For example, AOL's home page now has integration with MySpace and Facebook, as well as links to Hotmail, Gmail and Yahoo Mail. The article notes that Yahoo is positioning itself to become the leading starting point on the Internet. (…)
September 30, 2008
- Marketing for Attorneys, Facebook, and Spies
In a September 28, 2008 article of interest in the marketing for attorneys world, Yahoo! (…)
