Blogging

Marketing for Attorneys with Less Blog Spam
The bane of marketing for attorneys through blogging is blog spam. Before installing Akismet on this blog, I had approximately 573 "spam" comments awaiting moderation. After installing Akismet, I was able to get rid of that spam almost instantaneously. My understanding is that about 99% of my spam problem is now gone due to Akismet. If you have activated the "comments" feature on your blog, I recommend Akismet or some similar service.

Is Marketing for Attorneys through Blogging Still Viable?
An October 20, 2008 article in Wired.com (http://www.wired.com/entertainment/theweb/magazine/16-11/st_essay) suggests indirectly that marketing for attorneys should no longer include blogging in its mix. Entitled "Twitter, Flickr, Facebook Make Blogs Look So 2004," the article suggests that one should no longer write or start a blog. According to the article, the blogosphere is flooded with mediocre content, and blogs supposedly have a tough time gaining followers. Thus, Jason Calacanis, who apparently made millions in blogging, recently decided to stop blogging because the medium had become too impersonal and too large. (…)

Subscription-Based Internet Marketing for Attorneys
One of the keys to an effective internet marketing for attorneys campaign is to leverage the power of subscriptions. For example, with this "Marketing for Attorneys" blog, one can subscribe either through RSS or through e-mail. While almost all lawyers are comfortable and familiar with e-mail, most attorneys have no idea what "RSS" actually means. (…)

Blogging Volume Counts in Internet Marketing for Attorneys
In a September 24, 2008 article of interest in the Internet marketing for attorneys field, TechCrunch noted that Technorati (a blog search engine and source of information on the "blogosphere") was in the process of releasing data from its report on the "2008 State of the Blogosphere." According to the report, the more that a blogger posts, the higher he/she will probably rank on Technorati. Thus, TechCrunch noted that if a blogger posts more, there is a higher chance that someone will link to one of the posts. Most of Technorati's Top 100 blogs post 5 or more times each day, and 43 percent of them post in excess of 10 times each day. (…)

Blogging Teleseminar
On Tuesday, May 20, 2008 at 1 pm EDT, I will be moderating a teleseminar/webcast with ALI-ABA entitled "Blogging as Client Development: Effective and Ethical." My two interviewees are superstars in the area of attorney blogging: Denise Howell (bgbg.blogspot.com/); and Greg Siskind (blogs.ilw.com/gregsiskind/). Of course, ALI-ABA is providing 1 hour of continuing legal education ethics credit for the teleseminar/webcast. (…)

Comments On Blogs
One of the best ways to attract more visitors to the website for your legal practice is to have more in-bound links from other websites. If another website contains a link to your website, the search engines will view your website as more authoritative and popular. When a website that is highly ranked for searches in the area you're trying to emphasize links to your site, search engines will give you even more credit. (…)

Rescheduled Blogging Teleseminar
My Utah State Bar teleseminar - "Blogging: The Future (And Present) Of Client Development" - has been rescheduled for Wednesday, November 28, 2007 at Noon, MST. Here is the registration link:
http://www.legalspan.com/utah/catalog.asp?UGUID=D2007020901032382145718&CategoryID=20030404222929172134&ItemID=20071115-272095-153637
Should be an interesting dialogue on how lawyers can implement blogging as a legal marketing tool. I will be discussing blogs and will be interviewing two Utah lawyers about the use of blogs in Utah.

Blogs: The Future Of Client Development
On Thursday, November 8, 2007 (Noon, Mountain Time), I will be presenting a teleseminar for the Utah State Bar on the use of blogs as a client development tool - should be fun. Here's the registration link:
http://www.utahbar.org/cle/events/registration/blog.html. (…)