attorney marketing

Serialized Twitter "Articles" as Attorney Marketing?
While writing articles has always been a mainstay of attorney marketing, there may be a new way to publish one's articles in bite-sized chunks. A recent post (http://www.techcrunch.com/2008/10/13/can-twitter-authors-capture-the-magic-of-lonelygirl15/#comment-2501076) at Techcrunch profiles writer Nikki Katz's use of Twitter to publish a fictional work entitled MyLifeIn140, which is the story of a 16-year-old girl who changes her world by editing photos. Rather than using traditional publishing to disseminate the story, Katz sends out bits and pieces of the story through "tweets" on Twitter, which are limited to 140 characters. Techcrunch notes that such publishing methods have been extremely popular outside of the U.S. (…)

Marketing for Attorneys and "Family-Friendly" Law Firms
One aspect of marketing for attorneys involves recruiting talented lawyers to the law firm. This past week, the Yale Law Women (the "YLW") organization announced its 2008 "Top Ten Family Friendly Firms List." In alphabetical order, the top ten listed were: Arnold & Porter (D.C.), Covington & Burling (D.C.), Dorsey & Whitney (Minneapolis), Debevoise & Plimpton (N.Y.), Gibson Dunn (L.A.), Kirkland & Ellis (Chicago), Kramer Levin (N.Y.), Mintz Levin (Boston), Perkins Coie (Seattle) and WilmerHale (Boston). (…)

Marketing for Attorneys using StomperNet, Part 2
In a recent post about the benefits of StomperNet in the marketing for attorneys space, I recommended the new Stompernet trade journal, The Net Effect. One can receive the first issue free, along with a free DVD of training, as well as an SEO course all for the price of shipping and handling ($9.95). Of course, the idea is for subscribers to become addicted to the trade journal and the monthly DVD (which together cost in the neighborhood of $59 per month). (…)

Marketing for Attorneys and Keyword Research, Part II
Although Wordtracker's free keyword search tool is helpful and provides a good start in marketing for attorneys, I recommend - if it makes sense within your budget - upgrading to the paid Wordtracker service. (…)

Marketing for Attorneys and Keyword Research
As mentioned in my last post, marketing for attorneys on the Internet should begin with keyword research. Any law firm should base its website, and specific website pages, on carefully targeted keywords. Those keywords should relate to the lawyers' specific area or areas of practice. However, the terms for which corporations or individuals are searching may not always correspond with the terms on which a law firm may be focusing. Thus, attorneys and law firms need a tool or tools to discover the actual terms or keywords for which potential clients are searching in large numbers. (…)

Focus Shift to Marketing for Attorneys
As you can see, the focus of this blog has shifted from billable hours/alternative billing/lawyer burnout/lawyer well-being to marketing for attorneys. (…)

Barack Obama an Example for Law Firm Marketing?
It was reported today that Barack Obama's campaign manager sent e-mails to supporters offering them the chance to be the first to know who Obama will choose as his vice presidential running mate. Obama's strategy of opening up a dialogue with his supporters and potential supporters almost rises to the level of web 2.0 - even if it is based upon the "old" technology of e-mails. It seems clear that Obama is trying to expand his "list" of e-mail addresses and contacts. In fact, Obama's e-mail to his supporters goes so far as to ask them to forward the e-mail to co-workers, family and friends - similar to the "tell a friend" script concept espoused by such marketers as my colleague, Alex Mandossian. (…)