May 16, 2009
Marketing for Law Firms through Podcasting
Is podcasting a viable means of marketing for law firms? My law firm's audio ERISA Litigation podcast should be an interesting case study. Although the first episode was released in October 2008, the first "regular" episode only recently became available. In that episode, I interviewed Michael J. Salmanson, a prominent lawyer in Philadelphia whose practice focuses on ERISA litigation.
While writing articles and blogging are an effective means of getting one's name "out there," there is a more personal touch that results from a podcast. The human voice is one of the most persuasive media. When a potential client subscribes to my podcast in iTunes, I suddenly have a voice on the subscriber's iPod. The subscriber can listen to me while commuting to work, exercising, or getting ready for the day. Audio makes it easy for a subscriber to get to know me, my law firm, and some of my skills.
Feel free to use the iTunes subscribe button on the ERISA Litigation Podcast (which is, of course, free) and to let me know what you think.
Comments on Marketing for Law Firms through Podcasting »
I agree that podcasting is a great medium for client development, and should be used more often. However, podcasting was quickly overtaken by video. Therefore, I usually counsel my clients to do video and then "flatten" it to mp3 version for distribution to the podcast engines and iTunes. In doing so, the content is repurposed instantly and distributed to multiple media.
Jay, Great comment. Online video has become huge and is a powerful tool for client development. However, podcasting and video are not mutually exclusive. One can podcast audio files, video files, and PDF documents. Thus, one can podcast a video. Turning a video into an mp3 for distribution is also a good strategy. I hear great things about Traffic Geyser as a way of distributing one's video content to multiple sources with the click of a button.