"Green" New Media Marketing for Lawyers

In honor of Earth Day 2009, here are just a few of the "green" aspects to marketing for lawyers through new media, social media, and the Internet:

• Communicating with clients and potential clients through RSS, rather than through the print media and through sacrificing trees;
• Communicating with clients and potential clients through Twitter and other micro-blogging services (again, rather than cutting down trees);
• Conducting seminars via webcast, webinar, videocast, and telephone, thus avoiding travel via car and airplane;
• Working from a home office via the Internet (again avoiding travel by car);
• Communicating via podcasts, rather than physical meetings;
• Communicating through video sharing sites, rather than the phonebook; and
• Networking through social networking sites like LinkedIn, Legal OnRamp, Facebook, etc.

It's never a bad idea for lawyers to emphasize their "green"-ness with clients and prospects.

By the way, I'm experimenting with producing some podcasts and look forward to reporting on those in future posts.

Happy Earth Day.