Social Media for Attorneys, Marketing, and Tumblr

Attorneys and lawyers using social media should consider adding Tumblr to their marketing and networking arsenal.  I finally joined Tumblr today and recommend that attorneys interested in social media consider doing the same.  Here is my initial effort at a Tumblr profile: http://bentleytolk.tumblr.com/.

Like Twitter, Tumblr is a microblogging service that allows for the posting of text messages and links.  Tumblr also currently allows for the uploading of photos, audio and video.  I am still experimenting with Tumblr, but it appears to have potential.  Similar to Twitter, those on Tumblr can follow people and have "followers," and they can "reblog" others' posts (similar to retweeting on Twitter).  With Pownce unfortunately scheduled to shut down, Tumblr can be a good complement to Twitter.

Why should you sign up for Tumblr when Twitter is the dominant microblogging platform?  In the world of social media and new media, an extensive web presence is important.  Joining more than one microblogging service is all about reach and impact.  If your potential prospects are on Tumblr or Jaiku (another microblogging service), you should also be there.  As my friend Paul Colligan has been known to say, you should meet your prospects where they want to be met and on their terms.

Of course, if you are microblogging on more than one platform, you should consider using a service that will allow you to post once and have your post distributed to multiple platforms.

More on microblogging in future posts . . . .