Internet Marketing for Attorneys Requires Speed

Speed is one of the keys to Internet marketing for attorneys and lawyers.  In the first issue of Stompernet's The Net Effect, Brad Fallon writes about the importance of quick implementation.  He emphasizes that small businesses have a strategic advantage through their ability to move quickly and decisively.  In addition, he mentions that businesses can increase their speed through various means that include outsourcing, technology, and hiring free interns.

Why should you speed up your marketing for attorneys efforts?  There are a multitude of reasons, but one such reason is momentum.  If you are not moving quickly, you may not be achieving and maintaining the momentum necessary to fuel and expand your business.  With each new action you take, you gain momentum.  The faster you take action, the more momentum you achieve.

Another reason for speed is the opportunity to "fail fast."  In the old world of client development, it could take weeks or months to assess the effectiveness of a particular marketing campaign.  Through the Internet, you can obtain almost instantaneous feedback on your marketing efforts through such means as Google Adwords, Twitter, etc.  The faster you go, the smarter you'll become.  As Alex Mandossian has been known to say, the only marketing genius is the customer.  The more quickly you obtain feedfack from customers or potential customers, the more savvy and effective you will become in your marketing.

Finally, increased use of social media, new media and social marketing among attorneys and lawyers has necessitated the need for speed.  If you are going to participate in social media, you need to move quickly.  For example, microblogging services like Twitter and Pownce unofficially require the posting of news and events that are not stale.  Thus, if you aspire to post on Twitter, you can't drag your feet.  Blogging for lawyers and attorneys likewise requires timely posts on current topics.  If as a lawyer you participate in and follow social media and new media, you also need to act quickly.  Comments on blogs generally need to occur soon after a post has been published.  Conversations on blogs and on Twitter require vigilant and quick participation.  If you are monitoring RSS feeds, you will quickly become overwhelmed if you do not have a system for acting quickly.

Any "quick" comments on the need for speed in the Internet marketing for attorneys world?