Internet Marketing for Attorneys Begins with Tracking

In Internet marketing for attorneys and lawyers, tracking and testing are key.  If you are not tracking and testing your results online, you are not taking full advantage of the power of the Internet.  The same is true for social marketing and social networking for attorneys: tracking your efforts is the only way to know if they are having any effect.

With Twitter, I have recently begun using a service called BudURL.  With BudURL, not only am I able to shrink links that I post on Twitter, but I am able to (1) track the number of times the link is clicked; (2) track whether my links are clicked on Twitter, a separate Twitter service, microblogbuzz.com, Facebook, and other locations; (3) track the IP address of the person clicking on the link; and (4) view in "real time" as clicks occur on the links.

I first became aware of BudURL through Paul Colligan, and I recommend that you watch a short video that Paul put together about how BudURL works: ColliganBudURLvideo.

What Twitter-related services have you found most helpful for tracking or otherwise?