New Media Marketing for Attorneys through Blogging

In my previous post about new media marketing for attorneys, I mentioned that the first pillar of such marketing is blogging/mini-blogging.  This post will focus on the importance and efficacy of blogging as part of a new media marketing for attorneys strategy.

An excellent case study is my law firm's new blog/podcast site, http://erisalitigationpodcast.com/.  That site is a Wordpress blog that has only been in existence since mid-April 2008.  I have done nothing with the site until this past week, when I posted the first podcast and blog entry on the site.  Although new websites are generally quarantined to the "Google sandbox" and do not show up or have a high rank in Google, www.erisalitigationpodcast.com currently shows up on page 2 of Google - at search result # 16 - for the keyword "ERISA litigation" after only six months of sitting idle.  It is interesting to note that for the search term "ERISA litigation," my little website ranks more highly than the websites for many of the most prominent national law firms that practice in the area of ERISA litigation.

Now admittedly, the search term, "ERISA litigation," is not as competitive as many search terms, and it is probably easier to achieve a higher position with such a keyword than it would be with a more competitive, hightly sought-after search term.  However, the Google placement I have been able to achieve in less than six months with very little effort, shows the immense power of blogs.

The search engines seem to love blogs and have a penchant for ranking them highly in their search results.  Those in both the traditional marketing for attorneys field and the internet marketing for attorneys field need to harness the power of blogs in attracting new work and clients and retaining existing clients.  I will talk more about the immense power of blogs for internet marketing for attorneys in a subsequent post . . . .