Blogging Volume Counts in Internet Marketing for Attorneys

In a September 24, 2008 article of interest in the Internet marketing for attorneys field, TechCrunch noted that Technorati (a blog search engine and source of information on the "blogosphere") was in the process of releasing data from its report on the "2008 State of the Blogosphere."  According to the report, the more that a blogger posts, the higher he/she will probably rank on Technorati.  Thus, TechCrunch noted that if a blogger posts more, there is a higher chance that someone will link to one of the posts.  Most of Technorati's Top 100 blogs post 5 or more times each day, and 43 percent of them post in excess of 10 times each day.

Should a lawyer publish 5-10 blog posts per day?  Probably not.  However, the Technorati information suggests that frequency is a plus for blog rankings.  In other words, volume of content is important.  I would also suggest that regularity is important in blogging.  Of course, the content must be of high quality, or volume and frequency won't matter.

Internet marketing for attorneys is a numbers game in that quantity of quality information counts.  I recommend that lawyers and law firms set a schedule for their blog posts and find a way to provide fresh content on a regular basis to their readers.  Those engaged in marketing for attorneys know that frequent, regular content - in the form of blogging, social networking, microblogging, etc. - is key.