Do-It-Yourself Social Networks for Lawyers

Another TechCrunch post profiled a website called twittermoms.com.  According to that post, Twitter should consider establishing "groups."  On Facebook and LinkedIn, members can join groups in areas of interest.  The post notes that twittermoms.com has only been in existence for about 15 days, but that it already has around 5,000 daily users.

I took the opportunity to visit twittermoms.com and was impressed by the site.  Powered by ning.com, twittermoms has such internal groups as Mommy Bloggers (202 members), Savvy Business Moms (124 members), Social Media Moms and Travel Moms.  There is a "Twittermom of the Week," as well as videos, a forum, blog posts and photos.  It appears to be a useful community for mothers.

What does twittermoms have to do with marketing for attorneys?  Ning.com is a powerful platform that allows one to create a new social network from scratch.  For example, Mina Sirkin has created an excellent Ning site entitled http://lawmarketing.ning.com/.  That site is a new social network focusing on marketing for law firms and marketing for lawyers.

Lawyers and law firms should explore whether it makes sense for them not only to be involved in a social network, but to create their own social network through a service like Ning.  Internet marketing for attorneys is becoming increasingly interactive due to social networking.

I welcome your candid feedback on the future of do-it-yourself social networks as a tool in internet marketing for lawyers.