Internet Marketing for Attorneys and Google's 10th Birthday

The 10th birthday of Google is significant in the marketing for attorneys and internet marketing for attorneys realm.  Google was founded by Larry Page and Sergey Brin on September 7, 1998.  Approximately 10 years later, Google has a market value of well over $100 billion and has almost 20,000 employees, according to a September 9, 2008 article in CNN.com.

In the world of internet marketing for lawyers, Google could be considered "old" and established.  Those who have used it early , however, have benefited in terms of search engine optimization (SEO).  Google has also been extremely valuable as a research tool regarding the legal market and legal competitors, and regarding search volume for key legal terms.

What can the marketing for law firms space learn from Google's 10th birthday?  It pays to be an early adopter of certain Internet marketing tools.  Law firms and lawyers should be willing - now - to adopt new Web 2.0 and social networking tools to promote their legal practices.  While lawyers have often been viewed as slow to utilize technology, those who don't hesitate in implementing it will have an advantage in marketing for attorneys.