Marketing for Attorneys and Barack Obama, Part II

In a previous post, I wrote about the Obama campaign's plan to individually notify his supporters of his vice presidential running mate via e-mail.  Obama ultimately used a text message to alert his supporters that he had chosen Joe Biden to run with him.  Although CNN apparently beat the Obama campaign to the punch by first revealing the identity of Obama's vice presidential nominee, a senior advisor to Obama has stated his belief that most of Obama's supporters first learned via a text message about the selection of Biden.

What are the implications of the Obama campaign's strategy in the marketing for attorneys arena?  New media and social media are officially mainstream.  Although traditional media would have liked to be the first to report the selection of Biden, they were generally shut out from having the privilege to which they had become accustomed; most of Obama's supporters learned about the selection through a text message.  Attorneys should become familiar with Twitter and other micro-blogging services and study how such services and new media can be used for keeping in touch with clients and potential clients.

Marketing for attorneys and marketing for law firms are no longer confined to traditional media like TV, radio and the print media.  Lawyers and law firms should embrace new media and figure out how to apply it in promoting their services.

I welcome your comments on the role of new media in marketing for lawyers.