Marketing for Attorneys and Keyword Research, Part II

Although Wordtracker's free keyword search tool is helpful and provides a good start in marketing for attorneys, I recommend - if it makes sense within your budget - upgrading to the paid Wordtracker service. Whereas the free tool provides up to 100 related keywords, the paid service provides up to 300 related keywords. The paid Wordtracker service also provides an estimate of the number of searches on the Internet for each of those 300 keywords.

One of my favorite features of the paid Wordtracker service is the Keyword Effectiveness Index, or KEI. The KEI compares the number of searches for a term with the number of competing pages on the Internet for that term, then provides a score regarding the competition for that keyword. Using Wordtracker's KEI can help a law firm or lawyer focus on keywords and terms for which there is less competition in terms of search engine placement, but for which there is still a respectable number of searches. Of course, one can obtain some of the same information through comparing keyword information from Google's free keyword tool, with the number of searches on Google for a particular keyword. However, Wordtracker simplifies the process. In the world of marketing for attorneys and internet marketing for attorneys, Wordtracker can provide a competitive advantage. For a little over $300 per year, http://www.wordtracker.com/ may be worth the investment.

One final advantage of the paid Wordtracker service for those interested in marketing for attorneys and marketing for law firms: it provides daily reports of the most popular 1,000 terms on the Internet. Although many of the terms are useless in marketing for lawyers, the reports can help lawyers and law firms spot and be at the forefront of trends.

I welcome your comments below on the services and strategies you've found most helpful in keyword research as it relates to attorney marketing.