Marketing for Attorneys and Keyword Research

As mentioned in my last post, marketing for attorneys on the Internet should begin with keyword research.  Any law firm should base its website, and specific website pages, on carefully targeted keywords.  Those keywords should relate to the lawyers' specific area or areas of practice.  However, the terms for which corporations or individuals are searching may not always correspond with the terms on which a law firm may be focusing.  Thus, attorneys and law firms need a tool or tools to discover the actual terms or keywords for which potential clients are searching in large numbers.

In addition to the free Google keyword tool referenced in my last post, I highly recommend a service called Wordtracker.  Starting out, you should try Wordtracker's free keyword search tool at http://freekeywords.wordtracker.com/.  Try typing in some terms from which you would like to obtain new business or new clients.  The tool will provide you with a daily search volume for that term and up to 100 related keywords.  More in the near future on the role of Wordtracker in marketing for attorneys and marketing for law firms . . . .