Focus Shift to Marketing for Attorneys

As you can see, the focus of this blog has shifted from billable hours/alternative billing/lawyer burnout/lawyer well-being to marketing for attorneys. The bulk of my future thoughts on billable hours/alternative billing/lawyer burnout will be located at http://www.6minutelife.com; please visit yesterday's post at that site and subscribe to that blog, in addition to this one.

When it comes to marketing for attorneys via the Internet, strategic use of keywords is essential. Any law firm or lawyer website that is not based upon carefully chosen keywords is missing the mark in terms of attracting organic search engine traffic from Google and other search engines.

How should a law firm choose the keywords on which its website will focus? Research. Although there are multiple sites that will allow such research, a logical starting point is the Google Adwords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal.  I recommend experimenting with the Tool by typing in potential keywords (e.g., "products liability," etc.) to see how many searches are occurring in Google for that keyword.  More on keyword research and marketing for attorneys later . . . .