Barack Obama an Example for Law Firm Marketing?

It was reported today that Barack Obama's campaign manager sent e-mails to supporters offering them the chance to be the first to know who Obama will choose as his vice presidential running mate.  Obama's strategy of opening up a dialogue with his supporters and potential supporters almost rises to the level of web 2.0 - even if it is based upon the "old" technology of e-mails.  It seems clear that Obama is trying to expand his "list" of e-mail addresses and contacts.  In fact, Obama's e-mail to his supporters goes so far as to ask them to forward the e-mail to co-workers, family and friends - similar to the "tell a friend" script concept espoused by such marketers as my colleague, Alex Mandossian.

What can those in the business of law firm marketing and lawyer marketing learn from Obama's strategy?  It is clear that law firms and lawyers should develop a large list of e-mail contacts, then supply that list with an abundance of fresh, useful content.  The key in law firm marketing is for clients and potential clients to know, like and trust you and your firm.  The provision of useful content - like early notice of Obama's running mate - is important in developing and strengthening client and potential client relationships.  Those involved in attorney marketing should follow the example of Obama's campaign - regardless of one's political beliefs - in expanding their e-mails lists and increasing the value of content provided via e-mail.

I welcome any comments you may have on this important law firm marketing topic.